DuitPOD comes from DU IT research project on sensory environment for users with specific needs, focusing on the application of technology to architecture. DU IT vision is based on increasing users' well-being and quality of life through an integrated approach between design, psychology and innovative technology solutions, using the competences of a multidisciplinary team. Investigating on specific needs for people with cognitive disabilities, DU IT developed a large range of sensory systems to reduce stress, increasing awareness in the use of these systems in many different context. The strategic approach to a wider market leads to the identification of a widespread problem: work-related stress is affecting 40 million of people in Europe, including 9 million in Italy, and links especially to business travelling in airports, generated by delayed flights, security checks, full agendas, etc. It is estimated that work-related stress influences productivity in the measure of 50% working days missed for illness and about 20 millions of euros lost every year. DuitPOD is a prototype designed to be a portable solution installed in airports to support travellers relaxation and well-being during work transfers. It is an innovative sensory integration technology designed by architects on scientific basis related to DU IT knowledge on “therapeutic” environments offers higher quality solution among others relax and wellness competitors. A first prototype has been tested in Florence Peretola Airport for three months, with excellent results in terms of users access, and DuitPOD was also chosen by ENAC to be part of the accessibility plan in airports for Autism Spectrum Disorders. The reference market counts a network of over 400 airports in the European Union, including 58 airports in Italy, and could be expanded to others travel hubs - train stations, metro, etc. - or business hotels and companies headquarters. The business model is based on B2B2C marketing approach, proposing three options: sell the product, rent/lease the product, or product paid use directly by travellers and shared income between the airport and DU IT. These options could be mixed generating a fourth solution that combines lease and paid use, with airport full property of the product after two years. The fourth business model seems to be the most remunerative for the company, with an operative income of about 150.000 euros the first year if applied to 30 units, leading to about 2 millions of euros the third year. The next goals for DuitPOD are to create an efficient go to market strategy, passing from first prototype free demonstration (already done in Firenze Peretola Airport) to pilot application, applying the business model presented in a bigger Italian airport. This step could permit DU IT to use incoming relevant results to prepare a feasibility plan of industrial scaling-up towards market seeding and penetration.